1
Publications
15
Citations
1
H-Index
2013
Active since
Gran Vía is an author specializing in social influence, negotiation, and consumer decision making.
Top concepts
BusinessMarketingSociologyManagementNegotiationConsumer ChoiceFactor AnalysisDecision ScienceSocial InfluenceConsumer Behavior
Publications per year
2013–2013
1
1
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