1
Publications
169
Citations
1
H-Index
2012
Active since
Hsiao-Chien Chang . is an author specializing in brand equity, marketing strategy, and brand loyalty.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessService QualityBrand Management
Publications per year
2012–2012
1
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