Concepedia

Yu-Te Tu

YT

7

Publications

375

Citations

7

H-Index

2011

Active since

Affiliations

Wenzao Ursuline University of Languages(Current)

Yu-Te Tu is an author at Wenzao Ursuline University of Languages specializing in business, management, and customer satisfaction.

Top concepts

BusinessMarketingManagementService QualityConsumer ResearchCustomer SatisfactionCultureLanguageBrand EquityBrand Loyalty

Publications per year

2011–2022

7

Publications

7

Corporate Brand Image and Customer Satisfaction on Loyalty: An Empirical Study of Starbucks Coffee in Taiwan

Yu-Te Tu, Hsiao-Chien Chang . · Journal of Social and Development Sciences · 2012 · 169 citations · Full text

Customer Satisfaction, Brand Strategy, Consumer Research +19

An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry

Yu-Te Tu, Heng-Chi Chih . · Journal of Economics and Behavioral Studies · 2013 · 85 citations · Full text

Marketing, Customer Satisfaction, Shoe Industry +14

A Cross-Cultural Comparison by Individualism/Collectivism among Brazil, Russia, India and China

Yu-Te Tu, Shean-Yuh Lin, Yu-Yi Chang · International Business Research · 2011 · 47 citations · Full text

International Economics, East Asian Studies, Business Culture +23

The Effect of Service Quality, Customer Perceived Value and Satisfaction on Loyalty

Yu-Te Tu, Heng-Chi Chih . · Journal of Economics and Behavioral Studies · 2011 · 23 citations · Full text

Customer Satisfaction, Service Quality, Service Research +12

Work-family conflict and salespeople deviant behavior: the mediating role of job stress

Yu-Te Tu, Jovi Sulistiawan, Dian Ekowati et al. · Heliyon · 2022 · 18 citations · Full text

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