Hellena Mohamedy Mushi

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Active since

2020

Affiliations

Hellena Mohamedy Mushi is an author at Mzumbe University specializing in entrepreneurial ventures, new venture creation, and emerging market entrepreneurship.

ORCID

Publications per year

2020–2024

Publications

The effect of effectuation set of means on new venture performance: flexibility principle as a mediating factor

Frida Thomas Pacho, Hellena Mohamedy Mushi · Journal of Entrepreneurship in Emerging Economies · 2020 · 20 citations

Management, Entrepreneurship, Strategic Management +8

Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications

Hellena Mohamedy Mushi · Cogent Business & Management · 2024 · 19 citations · Full text

Business, Marketing, Marketing Management +10

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