Mohamed Y. Helal

Enhancing Digital Presence for Maximizing Customer Value in Fast-Food Restaurants

Fathi Mohamed Daradkeh, Thowayeb H. Hassan, Tatiana Palei et al. · Sustainability · 2023 · 52 citations · Full text

Business, Hospitality Management, Management Information Systems +13

Artificial intelligence agents and agentic systems in hospitality and tourism: challenges, opportunities and research agenda

Yogesh K. Dwivedi, Mohamed Y. Helal, Ibrahim A. Elgendy et al. · International Journal of Contemporary Hospitality Management · 2025 · 31 citations · Full text

Computing, Computer Science, Tourism Management +13

Service Value and Repurchase Intention in the Egyptian Fast-Food Restaurants: Toward a New Measurement Model

Abdelhalim R. Doeim, Thowayeb H. Hassan, Mohamed Y. Helal et al. · International Journal of Environmental Research and Public Health · 2022 · 29 citations · Full text

Business, Hospitality Management, Marketing +17

Agentic systems as catalysts for innovation in FinTech: exploring opportunities, challenges and a research agenda

Ibrahim A. Elgendy, Mohamed Y. Helal, Mohammed A. Al‐Sharafi et al. · Information Discovery and Delivery · 2025 · 27 citations

Computing, Computer Science, Finance +17

The role of customer orientation in creating customer value in fast-food restaurants

Mohamed Y. Helal · Journal of Hospitality and Tourism Insights · 2022 · 22 citations

Business, Hospitality Management, Marketing +8