Statistics
Publications
2
Citations
215
H-Index
2
Active since
2012
Affiliations
Indiana University(Current)
Lura Forcum is an author at Indiana University specializing in marketing management, marketing, and consumer research.
Publications per year
2012–2016
2
2
Using Market Basket Analysis in Management Research
Herman Aguinis, Lura Forcum, Harry Joo · Journal of Management · 2012 · 94 citations
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