HELENE BLOOM MASOR

Statistics

Publications

Citations

153

H-Index

Active since

1985

Affiliations

Combat Capabilities Development Command Soldier Center(Current)

HELENE BLOOM MASOR is an author at Combat Capabilities Development Command Soldier Center specializing in food marketing, health sciences, and behavioral economics.

Top concepts

HealthMarketingManagementPsychologyFood ChoiceFood QualityFood MarketingConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

1985–1985

Publications

Role of Consumer Expectancies in the Acceptance of Novel Foods

Armand V. Cardello, Owen Maller, HELENE BLOOM MASOR et al. · Journal of Food Science · 1985 · 153 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +19

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