Concepedia
Statistics
Publications
2
Citations
35
H-Index
Active since
2021
Affiliations
Newcastle University(Current)
Hong Kong Polytechnic University
Jiexian Huang is an author at Newcastle University specializing in consumer behavior, business, and marketing.
Publications per year
2021–2023
Mitigating the negative effects of service failure through customer identification
Jiaqi Song, Jiexian Huang, Yuwei Jiang · Psychology and Marketing · 2021 · 21 citations
Business, Marketing, Marketing Management +8
I want to remember: Preference for visual intensity in sentimental purchases
Jiexian Huang, Fei Xu, Yuwei Jiang · Psychology and Marketing · 2023 · 14 citations · Full text
Business, Marketing, Marketing Management +17
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