Mahshid Lonbani

Publications

Citations

H-Index

2015

Active since

Affiliations

University of Technology Malaysia(Current)

Mahshid Lonbani is an author at University of Technology Malaysia specializing in strategy, management development, and performance measurement systems.

ORCID

Top concepts

GeologyBusinessDrillingStrategyEducationMarketingManagementEngineeringData ScienceGeomechanics

Publications per year

2015–2024

Publications

Investigating the Applications of Machine Learning Techniques to Predict the Rock Brittleness Index

Deliang Sun, Mahshid Lonbani, Behnam Askarian et al. · Applied Sciences · 2020 · 54 citations · Full text

Rock Testing, Engineering, Mineral Exploration +21

Unveiling IoT Customer Behaviour: Segmentation and Insights for Enhanced IoT-CRM Strategies: A Real Case Study

Elaheh Eslami, Nazila Razi, Mahshid Lonbani et al. · Sensors · 2024 · 16 citations · Full text

Balanced Scorecard Implementation in SMEs: Addressing the Moderating Role of Environmental Uncertainty

Mahshid Lonbani, Saudah Sofian, Mas Bambang Baroto · Global Business and Organizational Excellence · 2016 · 15 citations

Environmental Performance, Organizational Characteristic, Education +27

LINKING BALANCED SCORECARD MEASURES TO SMES’ BUSINESS STRATEGY: ADDRESSING THE MODERATING ROLE OF FINANCIAL RESOURCES

Mahshid Lonbani, Saudah Sofian, Mas BambangBaroto · International Journal of Research -GRANTHAALAYAH · 2015 · 10 citations · Full text

Rows per page

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