Concepedia

Xiaojuan Hu

XH

5

Publications

208

Citations

5

H-Index

2020

Active since

Affiliations

Tongji University(Current)

Sichuan University

Xiaojuan Hu is an author at Tongji University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessMotivationSustainabilityGreen MarketingSocial InfluenceInteractive Marketing

Publications per year

2020–2023

5

Publications

5

Research on the Effects of Information Description on Crowdfunding Success within a Sustainable Economy—The Perspective of Information Communication

Xiaobei Liang, Xiaojuan Hu, Jiang Jiang · Sustainability · 2020 · 68 citations · Full text

Consumer Research, Social Influence, Crowdfunding Success +20

Digital literacy and green consumption behavior: Exploring dual psychological mechanisms

Xiaojuan Hu, Hu Meng · Journal of Consumer Behaviour · 2022 · 52 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +22

Social support, source credibility, social influence, and solar photovoltaic panels purchase intention

Xiaobei Liang, Xiaojuan Hu, Tahir Islam et al. · Environmental Science and Pollution Research · 2021 · 50 citations

Community Solar, Engineering, Solar Power +12

Truly Sustainability or Hypocrisy: The Effects of Corporate Sustainable Orientation on Consumers’ Quality Perception and Trust Based on Evidence from China

Xiaobei Liang, Xiaojuan Hu, Hu Meng · Sustainability · 2020 · 22 citations · Full text

Socially Responsible Product, Green Marketing, Sustainable Development +20

Untangling the influence of perceived sustainability orientation on value-co-creation behavior in crowdfunding process: investigating a mediation model

Xiaobei Liang, Xiaojuan Hu, Eldon Y. Li et al. · Internet Research · 2023 · 16 citations

Project Management, Sustainable Development, Consumer Research +20

Rows per page

1–5 of 5