Concepedia

Hu Meng

HM

9

Publications

256

Citations

9

H-Index

2009

Active since

Affiliations

Tongji University(Current)

Sichuan University

Hu Meng is an author at Tongji University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessGreen MarketingConsumer BehaviorMotivationPsychologySustainabilitySocial Sciences

Publications per year

2009–2024

9

Publications

9

Why DO citizens engage in government social media accounts during COVID-19 pandemic? A comparative study

Tahir Islm, Hu Meng, Abdul Hameed Pitafi et al. · Telematics and Informatics · 2021 · 73 citations · Full text

Participatory Surveillance, Social Networks, Social Media +9

Digital literacy and green consumption behavior: Exploring dual psychological mechanisms

Xiaojuan Hu, Hu Meng · Journal of Consumer Behaviour · 2022 · 52 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +22

Knowledge sharing and innovative service behavior relationship: guanxi as mediator

Hu Meng · Social Behavior and Personality An International Journal · 2009 · 30 citations · Full text

Customer Satisfaction, Service Innovation, Knowledge Creation +16

Environmental knowledge level and consumer behavior regarding green fashion: a moderated mediation model

Gaopeng Zhang, Linfan Wang, Hu Meng · Asia Pacific Journal of Marketing and Logistics · 2023 · 30 citations

Customer Satisfaction, Green Marketing, Greenwashing +21

Truly Sustainability or Hypocrisy: The Effects of Corporate Sustainable Orientation on Consumers’ Quality Perception and Trust Based on Evidence from China

Xiaobei Liang, Xiaojuan Hu, Hu Meng · Sustainability · 2020 · 22 citations · Full text

Socially Responsible Product, Green Marketing, Sustainable Development +20

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