Concepedia

Author

Mu‐Yen Hsu

National Chengchi University

Also Known As

M. Y. Hsu, Mu-Yen Hsu, Mu‐Yen Hsu

14

Publications

51

Citations

4

H-Index

15

Concepts

All Affiliations

National Chengchi University
MH

About

Mu‐Yen Hsu is an author at National Chengchi University specializing in brand management, corporate governance, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

22

2

Management

1

1

22

3

Entrepreneurship

1

1

22

4

Marketing

1

1

22

5

Brand Building

1

1

22

Mu‐Yen Hsu

×

1

Publications

22

Citations

1

H-Index

YearCitations

Page 1