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Mu‐Yen Hsu

MH

1

Publications

22

Citations

1

H-Index

2009

Active since

Affiliations

National Chengchi University(Current)

Mu‐Yen Hsu is an author at National Chengchi University specializing in brand management, corporate governance, and brand equity.

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Publications per year

2009–2009

1

Publications

1

Psychological ownership and franchise growth

Sheng‐Tsung Hou, Mu‐Yen Hsu, Se‐Hwa Wu · International Journal of Entrepreneurial Behaviour & Research · 2009 · 22 citations

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