Meong Jin Shin

The role of individual colour preferences in consumer purchase decisions

Luwen Yu, Stephen Westland, Zhenghong Li et al. · Color Research & Application · 2017 · 71 citations

Customer Satisfaction, Consumer Uncertainty, Color Psychology +26

The relationship between consumer colour preferences and product-colour choices

Stephen Westland, Meong Jin Shin · Journal of the International Colour Association · 2015 · 21 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Cultural reinvention for traditional Korean bojagi

Meong Jin Shin, Thomas Cassidy, EM Moore · International Journal of Fashion Design Technology and Education · 2011 · 18 citations

Colour preferences for traditional Korean colours

Meong Jin Shin, Stephen Westland, EM Moore et al. · White Rose Research Online (University of Leeds, The University of Sheffield, University of York) · 2012 · 14 citations · Full text

Consumer Study, Consumer Research, Korean Film +16

Digitizing Traditional Cultural Designs

Meong Jin Shin, Stephen Westland · The Design Journal · 2017 · 12 citations