Concepedia

Luwen Yu

LY

Statistics

Publications

6

Citations

174

H-Index

6

Active since

2017

Affiliations

University of Leeds(Current)

Luwen Yu is an author at University of Leeds specializing in social sciences, psychology, and management.

Top concepts

ManagementPsychologySocial SciencesMarketingConsumer ChoiceColor PsychologyConsumer BehaviorConsumer ResearchBehavioral Decision MakingBusiness

Publications per year

2017–2021

6

Publications

6

The role of individual colour preferences in consumer purchase decisions

Luwen Yu, Stephen Westland, Zhenghong Li et al. · Color Research & Application · 2017 · 71 citations

Customer Satisfaction, Consumer Uncertainty, Color Psychology +26

The influence of colour and image on consumer purchase intentions of convenience food

Dan Luo, Luwen Yu, Stephen Westland et al. · White Rose Research Online (University of Leeds, The University of Sheffield, University of York) · 2019 · 24 citations · Full text

Food Choice, Customer Satisfaction, Food Marketing +14

Colour associations and consumer product‐colour purchase decisions

Luwen Yu, Stephen Westland, Yun Chen et al. · Color Research & Application · 2021 · 24 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +18

A Comparative Study of Colour Effects on Cognitive Performance in Real-World and VR Environments

Guobin Xia, P. Henry, Li Muzi et al. · Brain Sciences · 2021 · 23 citations · Full text

Colour Effects, Cognition, Attention +18

Analysis of experiments to determine individual colour preference

Luwen Yu, Stephen Westland, Zhenghong Li · Color Research & Application · 2020 · 19 citations

Behavioral Decision Making, Color Psychology, Online Experiment +22

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