Concepedia

Chensang Ye

CY

2

Publications

71

Citations

2

H-Index

2022

Active since

Affiliations

Zhejiang University of Technology(Current)

Chensang Ye is an author at Zhejiang University of Technology specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingDesignHealthNursingTechnologyTelehealthAdvertisingMedia Design

Publications per year

2022–2022

2

Publications

2

Effects of Interface Design and Live Atmosphere on Consumers’ Impulse-Buying Behaviour from the Perspective of Human–Computer Interaction

Jinjing Yang, Cong Cao, Chensang Ye et al. · Sustainability · 2022 · 55 citations · Full text

Behavioral Decision Making, Digital Marketing, Consumer Research +27

Explore How Online Healthcare Can Influence Willingness to Seek Offline Care

Chensang Ye, Cong Cao, Jinjing Yang et al. · International Journal of Environmental Research and Public Health · 2022 · 16 citations · Full text

Customer Satisfaction, Offline Care, Digital Intervention +21

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