Concepedia

Cong Cao

CC

14

Publications

309

Citations

11

H-Index

1999

Active since

Affiliations

Zhejiang University of Technology(Current)

Southeast University

Macquarie University

Cong Cao is an author at Zhejiang University of Technology specializing in marketing, management, and behavioral sciences.

Top concepts

MarketingManagementUser ExperienceBehavioral ScienceHuman-computer InteractionDesignEngineeringSocial SciencesConsumer ResearchBehavioral Decision Making

Publications per year

1999–2024

14

Publications

14

Effects of Interface Design and Live Atmosphere on Consumers’ Impulse-Buying Behaviour from the Perspective of Human–Computer Interaction

Jinjing Yang, Cong Cao, Chensang Ye et al. · Sustainability · 2022 · 55 citations · Full text

Behavioral Decision Making, Digital Marketing, Consumer Research +27

How Live Streaming Interactions and Their Visual Stimuli Affect Users’ Sustained Engagement Behaviour—A Comparative Experiment Using Live and Virtual Live Streaming

Jie Lv, Cong Cao, Qianwen Xu et al. · Sustainability · 2022 · 41 citations · Full text

Engineering, Emerging Media, Digital Marketing +29

China Faces the New Industrial Revolution: Achievement and Uncertainty in the Search for Research and Innovation Strategies

Richard P. Suttmeier, Cong Cao · Asian perspective · 1999 · 35 citations

Original Scientific Research, East Asian Studies, Economic Development +21

A new perspective on extra consumer costs for green parcel packaging — An exploration of signal theory and green values

Cong Cao, Qianwen Xu · Journal of Cleaner Production · 2022 · 30 citations

Food Packaging, Consumer Uncertainty, Green Marketing +14

Multimodal Neural Response and Effect Assessment During a BCI-Based Neurofeedback Training After Stroke

Zhongpeng Wang, Cong Cao, Long Chen et al. · Frontiers in Neuroscience · 2022 · 22 citations · Full text

Biofeedback, Effect Assessment, Neurological Rehabilitation +24

Rows per page

1–5 of 14