Concepedia

Author

Sean McCoy

Netcare Sunninghill Hospital

Also Known As

McCoy, Sean, S. McCoy, Sean McCoy

7

Publications

22

Citations

3

H-Index

11

Concepts

All Affiliations

Netcare Sunninghill Hospital
SM

About

Sean McCoy is an author at Netcare Sunninghill Hospital specializing in brand equity, business, and brand strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Marketing

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Brand Development

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Brand Management

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Sean McCoy

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1

Publications

10

Citations

1

H-Index

YearCitations

Corporate brands as catalysts in times of change: Lessons from a South African bank

Sean McCoy, Peet Venter

Journal of Brand Management

2016

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