Concepedia

Brian Zhang

BZ

1

Publications

21

Citations

1

H-Index

2002

Active since

Affiliations

University of Guelph(Current)

Brian Zhang is an author at University of Guelph specializing in customer satisfaction, management, and corporate identity.

Top concepts

CultureTourismBusinessMarketingManagementHospitalityCorporate IdentityCustomer SatisfactionDestination MarketingHospitality Management

Publications per year

2002–2002

1

Publications

1

People's Perceptions of Foreign Hotel Chains in China's Market: An Empirical Study of the Effects of Country-of-Origin and Corporate Identity

Lianxi Zhou, Iain Murray, Brian Zhang · Journal of Travel & Tourism Marketing · 2002 · 21 citations

Customer Satisfaction, Business Culture, International Marketing +16

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