Cheenu Puri is an author at Central Michigan University specializing in consumer decision making, integrated marketing, and knowledge discovery.
Top concepts
BusinessMarketingManagementData MiningData ScienceData ModelingGeneral BusinessConsumer BehaviorConsumer ResearchMarketing Insights
Publications per year
2012–2012
1
1
Affinity for Quantitative Tools
Crina O. Tarasi, Jan Wilson, Cheenu Puri et al. · Journal of Marketing Education · 2012 · 20 citations
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