Concepedia

Boris Helleu

BH

4

Publications

167

Citations

4

H-Index

2013

Active since

Affiliations

University of Stirling(Current)

Université de Caen Normandie

Université de Poitiers

Boris Helleu is an author at University of Stirling specializing in business, sports sponsorship, and sports marketing.

Top concepts

ArtsBusinessManagementSports MarketingSports ConsumptionSports SponsorshipGamesFinanceMarketingJournalism

Publications per year

2013–2017

4

Publications

4

Mining Tracks of Competitive Video Games

François Rioult, Jean-Philippe Métivier, Boris Helleu et al. · AASRI Procedia · 2014 · 57 citations · Full text

Sport Engineering, Video Game Development, Engineering +16

Professional Sports Firm Values

Nicolas Scelles, Boris Helleu, Christophe Durand et al. · Journal of Sports Economics · 2014 · 54 citations

Finance, Firm Performance, Management +11

Determinants of Professional Sports Firm Values in the United States and Europe: A Comparison between Sports over the Period 2004-2011

Nicolas Scelles, Boris Helleu, Christophe Durand et al. · International Journal of Sport Finance · 2013 · 29 citations · Full text

Explaining the Number of Social Media Fans for North American and European Professional Sports Clubs with Determinants of Their Financial Value

Nicolas Scelles, Boris Helleu, Christophe Durand et al. · International Journal of Financial Studies · 2017 · 27 citations · Full text

Social Medium Monitoring, Digital Marketing, Media Innovation +29

Rows per page

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