Concepedia

David Tonks

DT

10

Publications

276

Citations

10

H-Index

1990

Active since

Affiliations

Lancaster University(Current)

David Tonks is an author at Lancaster University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessEducationMarket SegmentationInteractive MarketingEconomicsAdvertisingMicroeconomicsEducation Policy

Publications per year

1990–2018

10

Publications

10

Validity and the design of market segments

David Tonks · Journal of Marketing Management · 2009 · 60 citations

Marketing, Economics, Possible Segmentation Variables +14

Market segments for higher education

David Tonks, Marc Farr · Marketing Intelligence & Planning · 1995 · 44 citations

Higher Education Finance, Education Policy, Management +9

Marketing as Cooking: The Return of the Sophists

David Tonks · Journal of Marketing Management · 2002 · 40 citations

Advertising, Consumer Culture, History Of Marketing +13

Widening access and participation in UK higher education

David Tonks, Marc Farr · International Journal of Educational Management · 2003 · 35 citations

Education, Uk Higher Education, Social Stratification +17

Using Marketing Simulations for Teaching and Learning

David Tonks · Active Learning in Higher Education · 2002 · 24 citations

Marketing Analytics, Digital Marketing, Management +16

Rows per page

1–5 of 10