Maja Iskandar is an author at IPB University specializing in marketing strategy, fintech, and technology.
Top concepts
FintechBusinessMarketingManagementTechnologyUser ExperienceMobile MarketingConsumer BehaviorConsumer ResearchBehavioral Science
Publications per year
2020–2020
1
1
Maja Iskandar, Hartoyo Hartoyo, Irman Hermadi · International Review of Management and Marketing · 2020 · 42 citations · Full text
Customer Satisfaction, Behavioral Intention, Consumer Research +18
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