Concepedia

Hartoyo Hartoyo

HH

Statistics

Publications

33

Citations

695

H-Index

15

Active since

2008

Affiliations

IPB University(Current)

Lampung University

Universitas Prasetiya Mulya

Binus University

Hartoyo Hartoyo is an author at IPB University specializing in marketing, business, and consumer behavior.

Publications per year

2008–2025

33

Publications

33

Segmentation of the tourism market for Jakarta: Classification of foreign visitors' lifestyle typologies

Tara Farina Srihadi, Hartoyo Hartoyo, Dadang Sukandar et al. · Tourism Management Perspectives · 2016 · 92 citations · Full text

Management, Marketing, Tourism Management +17

Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability

Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S Hubeis et al. · Journal of Open Innovation Technology Market and Complexity · 2022 · 76 citations · Full text

Business, Marketing, Marketing Management +16

ANALYSIS OF FACTORS AFFECTING BEHAVIORAL INTENTION AND USE OF BEHAVIORAL OF MOBILE BANKING USING UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 MODEL APPROACH

Maja Iskandar, Hartoyo Hartoyo, Irman Hermadi · International Review of Management and Marketing · 2020 · 42 citations · Full text

Business, Behavioral Sciences, Information Technology +15

Innovativeness as the Key to MSMEs’ Performances

Annuridya Rosyidta Pratiwi Octasylva, Lilik Noor Yuliati, Hartoyo Hartoyo et al. · Sustainability · 2022 · 38 citations · Full text

Management, Entrepreneurship, Marketing +13

STRATEGI NAFKAH DAN KESEJAHTERAAN KELUARGA PADA KELUARGA PETANI TADAH HUJAN

Adam Sugiharto, Hartoyo Hartoyo, Istiqlaliyah Muflikhati · Jurnal Ilmu Keluarga dan Konsumen · 2016 · 34 citations · Full text

Agriculture, Agricultural Economics, Agricultural Development +16

1–5 of 33