Concepedia

Benjamin A. Ntim

BA

3

Publications

93

Citations

3

H-Index

2013

Active since

Affiliations

University of Education, Winneba(Current)

Accra Institute of Technology

Benjamin A. Ntim is an author at University of Education, Winneba specializing in consumer behavior, customer satisfaction, and management.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionEngineeringMooring SystemsMobile MarketingBusiness Strategy

Publications per year

2013–2014

3

Publications

3

Construct Specification and Misspecification within the Application of Push-Pull-Mooring Theory of Switching Behaviour

Simon Gyasi Nimako, Benjamin A. Ntim · Nihon Keiei Gakkaishi · 2013 · 51 citations

Customer Satisfaction, Engineering, Switching Behaviour +22

Effect of Mobile Number Portability Adoption on Consumer Switching Intention

Simon Gyasi Nimako, Benjamin A. Ntim, Anthony Freeman Mensah · International Journal of Marketing Studies · 2014 · 31 citations · Full text

Modelling the antecedents and consequence of consumer switching behaviour in Ghanaian mobile telecommunication industry

Simon Gyasi Nimako, Benjamin A. Ntim · International Journal of Business and Emerging Markets · 2014 · 11 citations

Customer Satisfaction, Online Customer Behavior, Mobile Marketing +15

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