Statistics
Publications
1
Citations
20
H-Index
1
Active since
1969
Homer M. Dalby is an author specializing in ad performance measurement, advertising ethics, and advertising persuasion.
Publications per year
1969–1969
1
1
Advertising Measurement and Decision Making
N. Robert Heyer, Homer M. Dalby · Journal of Marketing Research · 1969 · 20 citations
1–1 of 1