Concepedia

Vish R. Viswanathan

VR

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Publications

1

Citations

22

H-Index

1

Active since

1993

Affiliations

Procter & Gamble (Netherlands)(Current)

Vish R. Viswanathan is an author at Procter & Gamble (Netherlands) specializing in social impact, globalization, and child development.

Top concepts

Publications per year

1993–1993

1

Publications

1

A Cross‐cultural Study of Children's Consumer Socialization in Hong Kong, New Zealand, Taiwan, and the United States

James U. McNeal, Vish R. Viswanathan, Chyon‐Hwa Yeh · Asia Pacific Journal of Marketing and Logistics · 1993 · 22 citations

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