Pere Mercadé‐Melé

To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry

Pere Mercadé‐Melé, Jesús Molina Gómez, Lluís Garay · Sustainability · 2019 · 85 citations · Full text

Green Marketing, Structured Questionnaire, Consumer Research +18

Can a destination really change its image? The roles of information sources, motivations, and visits

Fernando Almeida‐García, Janire Domínguez-Azcue, Pere Mercadé‐Melé et al. · Tourism Management Perspectives · 2020 · 80 citations · Full text

Information Sources, Social Influence, Tourism +8

Tourists' perceived destination image and behavioral intentions towards a sanctioned destination: Comparing visitors and non-visitors

Abolfazl Siyamiyan Gorji, Fernando Almeida‐García, Pere Mercadé‐Melé · Tourism Management Perspectives · 2022 · 63 citations · Full text

CSR ACTIVITIES AND CONSUMER LOYALTY: THE EFFECT OF THE TYPE OF PUBLICIZING MEDIUM

Pere Mercadé‐Melé, Sebastián Molinillo, Antonio Morales et al. · Journal of Business Economics and Management · 2018 · 45 citations · Full text

Customer Satisfaction, Consumer Study, Csr Communication Literature +18

New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes

Jesús Molina Gómez, Pere Mercadé‐Melé, Fernando Almeida‐García et al. · PLoS ONE · 2021 · 34 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +20