Concepedia
Statistics
Publications
4
Citations
128
H-Index
Active since
2016
Affiliations
University of Macau(Current)
Western Sydney University
Lancy Mac is an author at University of Macau specializing in management, marketing, and strategic management.
Top concepts
MarketingManagementBusinessStrategic ManagementInternational BusinessTradeBusiness StrategyMarketing StrategyInternational ManagementArts
Publications per year
2016–2023
The influence of experience and deliberate learning on SME export performance
Felicitas Evangelista, Lancy Mac · International Journal of Entrepreneurial Behaviour & Research · 2016 · 47 citations
Learning Organization, Sme Export Performance, Market Learning +15
The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?
Lancy Mac, Felicitas Evangelista · Journal of Global Marketing · 2016 · 38 citations
Market Orientation, Firm Performance, Trade +19
Social media influencers: The formation and effects of affective factors during online interactions
Yixin Zhang, Lancy Mac · International Journal of Consumer Studies · 2023 · 29 citations · Full text
Social Media Users, Digital Marketing, Consumer Research +27
Intensity and diversity of internationalization among small and medium-sized exporters in China
Lancy Mac, Felicitas Evangelista · Multinational Business Review · 2016 · 14 citations
Human Migration, International Economics, East Asian Studies +23
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