Concepedia

Matthew Samuel Porricelli

MS

1

Publications

74

Citations

1

H-Index

2014

Active since

Affiliations

Nova Southeastern University(Current)

Matthew Samuel Porricelli is an author at Nova Southeastern University specializing in business, customer satisfaction, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchCustomer Satisfaction

Publications per year

2014–2014

1

Publications

1

Antecedents of brand citizenship behavior in retailing

Matthew Samuel Porricelli, Yuliya V. Yurova, Russell Abratt et al. · Journal of Retailing and Consumer Services · 2014 · 74 citations

Customer Satisfaction, Brand Equity, Management +6

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