Concepedia

Frank B. Guadagnolo

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Statistics

Publications

5

Citations

256

H-Index

5

Active since

1985

Affiliations

Pennsylvania State University(Current)

Frank B. Guadagnolo is an author at Pennsylvania State University specializing in marketing, business, and marketing management.

Publications per year

1985–2003

5

Publications

5

The Importance-Performance Analysis: An Evaluation and Marketing Tool

Frank B. Guadagnolo · Journal of Park and Recreation Administration · 1985 · 121 citations

Business, Marketing, Marketing Management +14

Market Segmentation Using Participant Involvement Profiles

Gerard T. Kyle, Deborah Kerstetter, Frank B. Guadagnolo · Journal of Park and Recreation Administration · 2002 · 73 citations

Business, Marketing, Marketing Management +15

Strategic Marketing for Recreational Facilities: A Hybrid Conjoint Analysis Approach

Daniel R. Toy, Robin Rager, Frank B. Guadagnolo · Journal of Leisure Research · 1989 · 26 citations

Management, Marketing, Marketing Management +13

The influence of outcome messages and involvement on participant reference price.

Gerard T. Kyle, Deborah Kerstetter, Frank B. Guadagnolo · Journal of Park and Recreation Administration · 1999 · 20 citations

Pharmacy, Marketing, Cost-benefit Analysis +13

Manipulating Consumer Price Expectations for a 10K Road Race

Gerard T. Kyle, Deborah Kerstetter, Frank B. Guadagnolo · Journal of Sport Management · 2003 · 16 citations

Business, Economics, Marketing +12

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