Concepedia

Caroline Kopot

CK

2

Publications

41

Citations

2

H-Index

2021

Active since

Affiliations

University of Missouri(Current)

Caroline Kopot is an author at University of Missouri specializing in digital marketing, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionFashionBrandingBusinessPsychology

Publications per year

2021–2022

2

Publications

2

Consumers going online for big‐box retailers: Exploring the role of feeling disconnected during a pandemic

Song‐yi Youn, Md. Rafiqul Islam Rana, Caroline Kopot · International Journal of Consumer Studies · 2022 · 21 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +27

Channel Depth or Consistency? A Study on Establishing a Sustainable Omnichannel Strategy for Fashion Department Store Retailers

Caroline Kopot, Brenda J. Cude · Sustainability · 2021 · 20 citations · Full text

Customer Experience, Digital Marketing, Consumer Research +25

Rows per page

1–2 of 2