Concepedia
Statistics
Publications
5
Citations
92
H-Index
Active since
2017
Affiliations
Appalachian State University(Current)
University of Massachusetts Amherst
Purdue University Northwest
Walker (United States)
Rowan University
Ilgım Dara Benoit is an author at Appalachian State University specializing in marketing, advertising psychology, and business.
Publications per year
2017–2021
The mitigating role of holistic thinking on choice overload
Ilgım Dara Benoit, Elizabeth G. Miller · Journal of Consumer Marketing · 2017 · 26 citations
Business, Marketing, Psychology +13
The impact of message framing and perceived consumer effectiveness on green ads
Ceren Ekebas‐Turedi, Elika Kordrostami, Ilgım Dara Benoit · Journal of Consumer Marketing · 2021 · 26 citations
Business, Marketing, Marketing Management +17
Enhancing creativity perception through fear
Ilgım Dara Benoit, Elizabeth G. Miller · Journal of Business Research · 2021 · 16 citations
Management, Behavioral Sciences, Psychology +8
When does creativity matter: the impact of consumption motive and claim set-size
Ilgım Dara Benoit, Elizabeth G. Miller · Journal of Consumer Marketing · 2019 · 13 citations
Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change
Ilgım Dara Benoit, Elizabeth G. Miller, Elika Kordrostami et al. · Journal of Social Marketing · 2021 · 11 citations
Business, Marketing, Psychology +17
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