1
Publications
31
Citations
1
H-Index
1977
Active since
Taylor W. Meloan is an author specializing in marketing strategy, marketing communication, and personal selling.
Top concepts
BusinessMarketingManagementAdvertisingSales ClosingPersonal SellingSales ManagementConsumer ResearchMarketing StrategyMarketing Management
Publications per year
1977–1977
1
1
Selling: The Personal Force in Marketing
Taylor W. Meloan, W. J. E. Crissy, William H. Cunningham et al. · Journal of Marketing · 1977 · 31 citations
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