Concepedia

Cheng‐Ze Hung

CH

4

Publications

149

Citations

4

H-Index

2021

Active since

Affiliations

National Defense University(Current)

Cheng‐Ze Hung is an author at National Defense University specializing in management, business, and green marketing.

Top concepts

ManagementBusinessMarketingGreen MarketingSustainabilityIntrapreneurshipBusiness StrategyConsumer BehaviorConsumer ResearchStrategic Management

Publications per year

2021–2023

4

Publications

4

How to Shape the Employees’ Organization Sustainable Green Knowledge Sharing: Cross-Level Effect of Green Organizational Identity Effect on Green Management Behavior and Performance of Members

Tai‐Wei Chang, Cheng‐Ze Hung · Sustainability · 2021 · 89 citations · Full text

Education, Green Innovation, Organizational Behavior +16

Sustainable consumption: research on examining the influence of the psychological process of consumer green purchase intention by using a theoretical model of consumer affective events

Tai‐Wei Chang, Cheng‐Ze Hung · Environment Development and Sustainability · 2022 · 21 citations

Consumer Affective Events, Customer Satisfaction, Behavioral Sciences +15

Have I purchased the right product? Consumer behavior under corporate greenwash behavior

Cheng‐Ze Hung, Tai‐Wei Chang · Journal of Consumer Behaviour · 2023 · 21 citations · Full text

Green Marketing, Greenwashing, Consumer Uncertainty +19

What Could Entrepreneurial Vision Do for Sustainable Development? Explore the Cross-Level Impact of Organizational Members’ Green Shared Vision on Green Creativity

Wenchang Fang, Tzong-Hann Wu, Tai‐Wei Chang et al. · Sustainability · 2021 · 18 citations · Full text

Green Marketing, Sustainable Development, Green Innovation +21

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