Eva Tomaseti Solano

Social Media, Customers' Experience, and Hotel Loyalty Programs

Noelia Sánchez-Casado, Andrés Artal‐Tur, Eva Tomaseti Solano · Tourism Analysis · 2019 · 32 citations · Full text

Business, Hospitality Management, Marketing +13

THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS

Noelia Sánchez-Casado, Ilenia Confente, Eva Tomaseti Solano et al. · The Journal of Marketing Theory and Practice · 2018 · 30 citations · Full text

Business, Marketing, Marketing Management +12

Linking social networks to utilitarian benefits through counter-knowledge

Noelia Sánchez-Casado, Juan‐Gabriel Cegarra‐Navarro, Eva Tomaseti Solano · Online Information Review · 2015 · 21 citations · Full text

Social Sciences, Communication, Sociology +10

Social networking sites as a learning tool

Noelia Sánchez-Casado, Anthony Wensley, Eva Tomaseti Solano · The Learning Organization · 2016 · 18 citations

Business, Marketing, Marketing Management +12

How do the perception of the technological and symbolic dimensions and the social context affect the green consumer adoption process of eco‐innovations?

Clara Cubillas‐Para, Eva Tomaseti Solano, Antonia Madrid Guijarro · Business Strategy and the Environment · 2023 · 10 citations · Full text

Management, Marketing, Marketing Management +10