Martha Benjumea-Arias

Technology acceptance factors of e-commerce among young people: An integration of the technology acceptance model and theory of planned behavior

Luis Germán Ruiz Herrera, Alejandro Valencia-Arías, Ada Gallegos et al. · Heliyon · 2023 · 66 citations · Full text

Business, Information Systems, Information Technology +14

Structural Analysis of Strategic Variables through MICMAC Use: Case Study

Martha Benjumea-Arias, Leonel F. Castañeda, Alejandro Valencia-Arías · Mediterranean Journal of Social Sciences · 2016 · 33 citations · Full text

Management, Strategic Management, Strategy +15

Factors Influencing the Use of Digital Marketing by Small and Medium-Sized Enterprises during COVID-19

María Camila Bermeo-Giraldo, Alejandro Valencia-Arías, Javier D. Ramos de Rosas et al. · Informatics · 2022 · 32 citations · Full text

Business, Marketing, Marketing Management +7

Motivational Factors and Effects Associated with Physical-sport Practice in Undergraduate Students

Alejandro Silva Cortés, Ana María Correa Díaz, Martha Benjumea-Arias et al. · Procedia - Social and Behavioral Sciences · 2017 · 31 citations · Full text

Education, Health Behavior, Physical Education +15

Factors Associated with the Adoption of Drones for Product Delivery in the Context of the COVID-19 Pandemic in Medellín, Colombia

Alejandro Valencia-Arías, Paula Andrea Rodríguez-Correa, Juan Camilo Patiño-Vanegas et al. · Drones · 2022 · 30 citations · Full text

Management, Innovation Management, Technology Management +16