Concepedia

Kuan -Ping Lee

K-

Statistics

Publications

1

Citations

120

H-Index

1

Active since

2008

Affiliations

National Cheng Kung University(Current)

Kuan -Ping Lee is an author at National Cheng Kung University specializing in behavioral decision making, trust, and consumer research.

Top concepts

TrustMarketingManagementPersuasionPsychologyCommunicationSocial SciencesUser ExperienceSocial InfluenceConsumer Behavior

Publications per year

2008–2008

1

Publications

1

The Role of Personality Traits and Perceived Values in Persuasion: an Elaboration Likelihood Model Perspective on Online Shopping

Shu Hui Chen, Kuan -Ping Lee · Social Behavior and Personality An International Journal · 2008 · 120 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Research +22

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