Carlos Alberto Scolari

Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production

Carlos Alberto Scolari · RIUVic · 2009 · 571 citations · Full text

Social Sciences, Communication, Media Studies +16

Media Ecology: Exploring the Metaphor to Expand the Theory

Carlos Alberto Scolari · Communication Theory · 2012 · 278 citations

Social Sciences, Communication, Ecology +17

What are teens doing with YouTube? Practices, uses and metaphors of the most popular audio-visual platform

Fernanda Pires, María-José Masanet, Carlos Alberto Scolari · Information Communication & Society · 2019 · 118 citations · Full text

Social Sciences, Communication, Digital Culture Studies +16

Mapping conversations about new media: the theoretical field of digital communication

Carlos Alberto Scolari · New Media & Society · 2009 · 111 citations

Social Sciences, Communication, Communication Theory +9

Lostology: Transmedia storytelling and expansion/compression strategies

Carlos Alberto Scolari · Semiotica · 2013 · 88 citations · Full text

Humanities, Literature, Narrative Studies +13