Asep Miftahuddin

CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA

Asep Miftahuddin, Bambang Hermanto, Sam’un Jaja Raharja et al. · GeoJournal of Tourism and Geosites · 2021 · 20 citations · Full text

Customer Satisfaction, Brand Strategy, City Branding +16

Entrepreneurial Orientation in Micro and Small Enterprises of Traditional Food Centers in Bandung, West Java

Margo Purnomo, Erwin Permana, Achsanul Qosasi et al. · Binus Business Review · 2019 · 16 citations · Full text

Organizational Characteristic, Small Enterprises, Education +17

AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY

Arianis Chan, Dadan Suryadipura, Nenden Kostini et al. · GeoJournal of Tourism and Geosites · 2021 · 15 citations · Full text

Marketing, Customer Satisfaction, Culture +15

City Brand Attractiveness on Tourism using Rasch Model Approach

Asep Miftahuddin, Bambang Hermanto, Sam’un Jaja Raharja et al. · 2020 · 14 citations

Customer Satisfaction, Culture, Urban Tourism +11

TOURISM EXPERIENCE IN INDONESIA: A NEW APPROACH USING THE RASCH MODEL SCALE

Bambang Hermanto, Asep Miftahuddin · GeoJournal of Tourism and Geosites · 2021 · 12 citations · Full text

Customer Satisfaction, Culture, Tourism Management +15