Concepedia

Donald W. Eckrich

DW

Statistics

Publications

5

Citations

98

H-Index

5

Active since

1983

Affiliations

Michigan State University(Current)

Donald W. Eckrich is an author at Michigan State University specializing in marketing management, marketing, and core competencies.

Publications per year

1983–2010

5

Publications

5

A Hierarchy of Industrial Selling Competencies

James Moore, Donald W. Eckrich, Lorry Thompson Carlson · Journal of Marketing Education · 1986 · 29 citations

Management, Marketing, Marketing Management +16

Predicting market segments in the cable industry: The basic and pay subscribers

Richard V. Ducey, Dean Μ. Krugman, Donald W. Eckrich · Journal of Broadcasting · 1983 · 23 citations

Business, Marketing, Marketing Management +13

Consumer Affairs Responses to Unsolicited Customer Compliments

G. Scott Erickson, Donald W. Eckrich · Journal of Marketing Management · 2010 · 19 citations

Business, Marketing, Marketing Management +17

A Survey on the Impact of the Voluntary National Standards on American College and University Music Teacher Education Curricula.

Mark Fonder, Donald W. Eckrich · Bulletin of the Council for Research in Music Education · 1999 · 14 citations

Education, Curriculum, Music Education +11

A Hierarchy of Purchasing Competencies

James Moore, Roger L. Luft, Donald W. Eckrich · Journal of Purchasing and Materials Management · 1984 · 13 citations

Management, Supply Chain Management, Competency Management +10

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