Concepedia

Runyue Han

RH

3

Publications

228

Citations

3

H-Index

2020

Active since

Affiliations

University of Liverpool(Current)

Runyue Han is an author at University of Liverpool specializing in management, interactive marketing, and marketing.

Top concepts

BusinessMarketingManagementInteractive MarketingBusiness StrategyDigital MarketingMarketing AnalyticsBusiness IntelligenceInnovationTechnology

Publications per year

2020–2024

3

Publications

3

Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions

Runyue Han, Hugo K.S. Lam, Yuanzhu Zhan et al. · Industrial Management & Data Systems · 2021 · 139 citations · Full text

Marketing Analytics, Artificial Intelligence, Business-to-business Research +21

A social media analytic framework for improving operations and service management: A study of the retail pharmacy industry

Yuanzhu Zhan, Runyue Han, Mohd Helmi Ali et al. · Technological Forecasting and Social Change · 2020 · 64 citations · Full text

Customer Satisfaction, Social Media, Social Medium Monitoring +8

The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Yuanzhu Zhan, Yangchun Xiong, Runyue Han et al. · International Journal of Information Management · 2024 · 25 citations · Full text

Marketing Analytics, Ai Applications, Business-to-business Research +17

Rows per page

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