Concepedia

Raffaele Silvestri

RS

10

Publications

355

Citations

10

H-Index

1977

Active since

Affiliations

University of Foggia(Current)

University of Bari Aldo Moro

Ospedale San Giuseppe

University of Nicosia

Raffaele Silvestri is an author at University of Foggia specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEconomicsInnovationTechnologyEngineeringBusiness StrategyConsumer ResearchDigital Marketing

Publications per year

1977–2024

10

Publications

10

Understanding the relationship between green approach and marketing innovations tools in the wine sector

Mariantonietta Fiore, Raffaele Silvestri, Francesco Contò et al. · Journal of Cleaner Production · 2016 · 113 citations · Full text

Marketing, Green Approach, Green Marketing +11

How blockchain technology generates a trust-based competitive advantage in the wine industry: a resource based view perspective

Raffaele Silvestri, Nino Adamashvili, Mariantonietta Fiore et al. · European Business Review · 2023 · 68 citations

Education, Distributed Ledger, Fintech +21

Innovative marketing behaviour determinants in wine SMEs: the case of an Italian wine region

Francesco Contò, Mariantonietta Fiore, Demetris Vrontis et al. · International Journal of Globalisation and Small Business · 2015 · 38 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +17

Social Media and Societal Marketing: A Path for a Better Wine?

Mariantonietta Fiore, Demetris Vrontis, Raffaele Silvestri et al. · Journal of Promotion Management · 2016 · 35 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +19

The role of blockchain technology in supply chain relationships: Balancing efficiency and relational dynamics

Raffaele Silvestri, Elisa Carloni, Domenico Morrone et al. · Journal of Purchasing and Supply Management · 2024 · 22 citations · Full text

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