Concepedia

Alexander Vossen

AV

7

Publications

387

Citations

7

H-Index

2010

Active since

Affiliations

University of Siegen(Current)

RWTH Aachen University

Hamburg University of Technology

Universität Hamburg

BI Norwegian Business School

Alexander Vossen is an author at University of Siegen specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementSocial InfluenceBusiness StrategyConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingInnovation

Publications per year

2010–2022

7

Publications

7

A Typology of Customer Co-Creation in the Innovation Process

Frank T. Piller, Christoph Ihl, Alexander Vossen · SSRN Electronic Journal · 2010 · 163 citations · Full text

An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending

Klemens Knoeferle, Vilhelm Camillus Paus, Alexander Vossen · Journal of Retailing · 2017 · 72 citations · Full text

Customer Satisfaction, Consumer Decision Making, Digital Marketing +14

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

Frank T. Piller, Alexander Vossen, Christoph Ihl · Die Unternehmung · 2012 · 51 citations · Full text

Customer co-creation : open innovation with customers

Frank T. Piller, Christoph Ihl, Alexander Vossen · RWTH Publications (RWTH Aachen) · 2011 · 34 citations

Customer Satisfaction, Digital Marketing, Interactive Marketing +8

More than words! How narrative anchoring and enrichment help to balance differentiation and conformity of entrepreneurial products

Alexander Vossen, Christoph Ihl · Journal of Business Venturing · 2020 · 33 citations

Enrichment Help, Entrepreneurial Products, Management +7

Rows per page

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