Concepedia
Statistics
Publications
1
Citations
20
H-Index
Active since
2010
Hongbum Shin is an author specializing in customer satisfaction, brand management, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementSports MarketingBrand Development
Publications per year
2010–2010
A Brand Loyalty Model Utilizing Team Identification and Customer Satisfaction in the Licensed Sports Product Industry.
Soonhwan Lee, Hongbum Shin, Jung-Jun Park et al. · 2010 · 20 citations
Marketing, Customer Satisfaction, Management +10
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