Concepedia

Erna Herzfeldt

EH

2

Publications

181

Citations

2

H-Index

2019

Active since

Affiliations

University of Alabama in Huntsville(Current)

Universität der Bundeswehr München

Erna Herzfeldt is an author at University of Alabama in Huntsville specializing in content analysis, digital marketing, and social computing.

Top concepts

ArtsManagementSocial MediaCommunicationMedia ContentMedia TaggingEmerging MediaMedia MarketingSocial NetworksContent Analysis

Publications per year

2019–2019

2

Publications

2

What motivates users to hashtag on social media?

Philipp A. Rauschnabel, Pavica Sheldon, Erna Herzfeldt · Psychology and Marketing · 2019 · 131 citations

Social Media Users, Social Medium Monitoring, Emerging Media +25

Culture and social media: the relationship between cultural values and hashtagging styles

Pavica Sheldon, Erna Herzfeldt, Philipp A. Rauschnabel · Behaviour and Information Technology · 2019 · 50 citations

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