Concepedia
Statistics
Publications
14
Citations
3.5K
H-Index
13
Active since
1988
Affiliations
Université de Moncton(Current)
University of New Brunswick
Gaston LeBlanc is an author at Université de Moncton specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementCustomer SatisfactionConsumer ResearchService QualityTourismEducationCustomer ServiceBusiness Strategy
Publications per year
1988–2018
Corporate image and corporate reputation in customers’ retention decisions in services
Nha Nguyen, Gaston LeBlanc · Journal of Retailing and Consumer Services · 2001 · 1K citations
Customer Experience, Corporate Reputation, Customer Retention +11
Image and reputation of higher education institutions in students’ retention decisions
Nha Nguyen, Gaston LeBlanc · International Journal of Educational Management · 2001 · 466 citations
Institutional Reputation, Customer Satisfaction, Education +19
The mediating role of corporate image on customers’ retention decisions: an investigation in financial services
Nha Nguyen, Gaston LeBlanc · International Journal of Bank Marketing · 1998 · 367 citations
Total Quality Management, Customer Satisfaction, Mediating Role +15
Contact personnel, physical environment and the perceived corporate image of intangible services by new clients
Nha Nguyen, Gaston LeBlanc · International Journal of Service Industry Management · 2002 · 291 citations
Customer Experience, Customer Satisfaction, Hospitality +18
Searching for excellence in business education: an exploratory study of customer impressions of service quality
Gaston LeBlanc, Nha Nguyen · International Journal of Educational Management · 1997 · 266 citations
Customer Impressions, Customer Satisfaction, Business Education +12
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