Statistics
Publications
7
Citations
139
H-Index
7
Active since
2016
Farrah Zeba is an author at ICFAI Business School specializing in marketing, marketing management, and consumer behavior.
Publications per year
2016–2023
7
7
Musarrat Shaheen, Ritu Gupta, Farrah Zeba · International Journal of Productivity and Performance Management · 2023 · 11 citations
1–5 of 7