Concepedia

Uraiporn Kattiyapornpong

UK

16

Publications

546

Citations

13

H-Index

2006

Active since

Affiliations

University of Wollongong(Current)

Songkhla Rajabhat University

University of Technology Sydney

Deakin University

Rangsit University

Uraiporn Kattiyapornpong is an author at University of Wollongong specializing in business, management, and tourism.

ORCID

Top concepts

Publications per year

2006–2023

16

Publications

16

Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing

Tasnim M. Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong et al. · Industrial Marketing Management · 2020 · 214 citations · Full text

, , +7

The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing

Tasnim M. Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong et al. · Procedia Computer Science · 2017 · 48 citations · Full text

, , +17

Platform-mediated tourism micro-entrepreneurship: implications for community-based tourism in Thailand

Morakot Ditta-Apichai, Uraiporn Kattiyapornpong, Ulrike Gretzel · Journal of Hospitality and Tourism Technology · 2020 · 38 citations

, , +18

Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities

Uraiporn Kattiyapornpong, Morakot Ditta-Apichai, Chatchasorn Chuntamara · Tourism Recreation Research · 2021 · 32 citations

, , +22

Platform empowerment: Facebook’s role in facilitating female micro-entrepreneurship in tourism

Morakot Ditta-Apichai, Ulrike Gretzel, Uraiporn Kattiyapornpong · Journal of Sustainable Tourism · 2023 · 31 citations · Full text

, , +19

Rows per page

1–5 of 16