1
Publications
17
Citations
1
H-Index
2021
Active since
Affiliations
Laura Therese Heinl is an author at Friedrich-Alexander-Universität Erlangen-Nürnberg specializing in brand strategy, brand management, and consumer research.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyClimate ChangeBrand AwarenessGreen MarketingMedia Marketing
Publications per year
2021–2021
1
1
Rows per page
1–1 of 1