Concepedia
Statistics
Publications
2
Citations
81
H-Index
Active since
1999
Hmjj Dirk Snelders is an author specializing in interactive marketing, behavioral decision making, and business.
Top concepts
HealthBusinessMarketingManagementStatisticsAdvertisingConsumer ResearchEconomic AnalysisBusiness AnalyticsProduct Experience
Publications per year
1999–2001
The role of surprise in satisfaction judgements
Joëlle Vanhamme, Hmjj Dirk Snelders · TU/e Research Portal (Eindhoven University of Technology) · 2001 · 52 citations
Association measures as predictors of product originality
Hmjj Dirk Snelders, Ppm Hekkert · TU/e Research Portal (Eindhoven University of Technology) · 1999 · 29 citations
Behavioral Decision Making, Prior Knowledge Incorporation, Consumer Study +18
1–2 of 2